Job title: CRM & Digital Coordinator
Company: Toyota
Job description: LexusThe Lexus story began with a singular vision to create the finest cars ever built. From the moment it launched its first vehicle, Lexus has maintained an uncompromising pursuit of quality and craftsmanship alongside industry-leading customer service. Our vision is to create amazing experiences by transforming function into emotion, performance into passion, and technology into imagination.Born in 1983 with a secret project that challenged us to reimagine luxury automotive, Lexus aimed to set new standards of production and aimed to build luxury automobiles that would outshine the world’s best.Today, the Lexus vision is simple – to create amazing. We believe real luxury is never superficial, but thoughtfully considered and gracefully delivered. It feels engaging, exhilarating, and deeply personal. Not merely personalised in the sense of product features, but genuinely compassionate. It’s expressed through imaginative technology that’s both effortless and intuitive. It’s omotenashi that exceeds expectations with heartfelt hospitality. And its meticulous craft and refined elegance that captivate the senses. By making luxury personal, Lexus will authentically create happiness in motion.We are committed to reducing our carbon footprint and striving towards a sustainable future. Grown from our genuine respect for the planet, we believe our actions can have a positive and lasting impact.At Lexus, we strive to create an inclusive workplace that supports everyone reach their full potential. We do this through a long-term strategy supporting a network of 28 Dealers nation-wide, challenging projects, exciting experiences as well as various development and recognition opportunities.What you’ll contribute toAn exciting opportunity for a CRM & Digital Coordinator to join Lexus Australia in a Max Term role for 2 years.The Lexus Division is responsible for the planning, coordination, and execution of sales, aftersales, marketing, and strategy. Its goal is to deliver offerings that embody the highest standards of luxury, exceeding customer expectations to achieve sales volume, market share, and profitability targets, while also strengthening the Lexus brand.This entry-level position is ideal for recent graduates or those early in their marketing careers who are passionate about customer relationship management (CRM) and eager to grow their skills in a dynamic marketing environment. As a Junior CRM Coordinator, you will assist in the development, execution, and optimization of CRM campaigns, collaborating closely with senior team members, external agencies, and other departments to ensure effective customer engagement and retention strategies.This role is based in Port Melbourne with flexible work arrangements on offer.How you’ll make an impactCampaign Support & Execution: Assist in planning and executing CRM campaigns across multiple channels (email, direct mail, etc.). Support the creation of customer-focused content that aligns with broader marketing initiatives. Help ensure campaigns are delivered on schedule, within scope, and adhere to brand guidelines.Data Management & Reporting: Manage customer data within the CRM system, ensuring its accuracy and completeness. Assist in creating customer segments and generating insights for targeted campaigns. Support the tracking and reporting of campaign performance, utilizing CRM and analytics tools to collect key metrics and insights. Conduct research on customer behaviour, market trends, and competitor CRM initiatives to inform strategic decisions. Assist in analyzing customer feedback and survey data to help shape future CRM activities.Creative Brief Development: Work closely with senior team members to create creative briefs for agency partners. Assist in reviewing creative outputs from external agencies, ensuring they align with brand standards and campaign goals.Customer Segmentation & Personalisation: Collaborate with internal teams (product marketing, creative, sales) to assist in developing CRM strategies and campaigns. Maintain clear communication with external agencies, ensuring that briefs and deliverables are well-defined and accurately executed.Cross-Functional Collaboration & Learning & Development: Collaborate closely with internal teams (product, brand, sales, etc.) to assist in developing CRM strategies and campaigns. Ensure clear and effective communication with external agencies, making sure briefs and deliverables are well-defined and executed correctly. Participate in training sessions, workshops, and other professional development opportunities to enhance your CRM and marketing knowledge. Stay current with industry trends, emerging CRM technologies, and marketing best practices.Your attributes – If you’ve got one or more, we’d love to hear from you!A recent graduate with a degree in Marketing, Business, Communications, or a related field, or 1+ year of relevant experience in a marketing or CRM role. Internship or work experience in customer engagement, CRM, or automotive marketing is a plus.Basic knowledge of CRM platforms (Salesforce, HubSpot, etc.) is advantageous but not required. Familiarity with email marketing tools and platforms (Mailchimp, ActiveCampaign, etc.) is a plus. Proficient in Microsoft Office, particularly Excel, PowerPoint, and Word.Strong written and verbal communication skills, with the ability to collaborate effectively with internal teams and external agencies.Attention to detail when reviewing creative work and campaign deliverables.A basic understanding of key marketing metrics (open rates, click-through rates, conversion rates, etc.) and their application in campaign optimization is beneficial but not required.Excellent organisational skills with the ability to manage multiple tasks and deadlines efficiently.Lexus BenefitsAs the luxury mobility brand within TMCA, Lexus Australia is well-recognised for offering:Fully maintained motor vehicle excluding fuel14% superannuation with subsidised income protection, life and total disability insuranceAnnual contribution to your private health insurance worth over $1800Significant family vehicle lease and purchase discountsFlexible hours and workspaces, with a hybrid of working from home and in the officeWellness facilities – free onsite gym, end of trip facilitiesFree car parking and discounted onsite cafeFree onsite primary school holiday program5 days paid domestic and family violence leave.Genuine career development: promotions, rotations, study assistance, paid study leave and paid professional membership.Paid volunteer days to support your community and matched giving program26 weeks paid primary carers leave, 8 weeks paid parental leave for secondary carers and superannuation paid on unpaid parental leaveMake your impossible, possible & apply today! Applications close COB 13th February 2025You’re welcome to find out more by visiting our careers page: .We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. When you apply, please tell us the pronouns you use.
We are happy to adjust the recruitment process for your accessibility requirements, so please let us know during the recruitment process if there are any reasonable adjustments you may need during the interview process and your preferred type of communication, and we will be in touch to discuss your requirements.We don’t require a cover letter or selection criteria to be addressed.Come with us and help create the future.Primary LocationPort Melbourne – 155 Bertie StreetWe are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Expected salary:
Location: Port Melbourne, VIC
Job date: Sat, 01 Feb 2025 04:21:50 GMT
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