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Senior Brand Strategist – Qualitative – B-Corp Agency


Job title: Senior Brand Strategist – Qualitative – B-Corp Agency

Company: Resources Group

Job description: Job descriptionFast-growing, independent, and trailblazing, our client is one of Australia’s most strategic research and insights agencies.B-Corp-certified people are at the centre of everything they do.They deeply understand human behaviour and the why, who, and how behind it. They combine rigorous qualitative research with consulting, cultural insights, trends, forecasting, behavioural science, design thinking, psychology, and advanced quantitative analytics, simplifying the complexity of human behaviour.Their clients include local and global brands in fashion, retail, and social charities across Australia.
A team of 50+ they have offices in Sydney, Melbourne and Brisbane!The Role: Senior Brand Strategist – QualitativeAs the business grows, they are seeking a qualitative researcher to join their Melbourne team.
You’ll be involved in all elements, expanding your skills in IDIs, focus groups, qualitative workshops, co-creation sessions, ethnography, user experience, online communities, and behavioural observations.
From pitch to final presentation, you’ll be hands-on with:

  • Taking client briefs and understanding business problems
  • Designing research methodologies
  • Facilitating qual fieldwork
  • Generating insights, recommendations, and solutions that add value
  • Project management
  • Delivering reports, presentations, and workshops to clients

Life within the Agency:Variety is key here; no two days are the same. One day, you’ll facilitate focus groups for a global skincare brand; the next, you’ll moderate online communities around sustainable pet care or explore generational tensions.
The founder is passionate about championing diverse cultures and is known for mentoring and future-proofing careers. Benefits include:

  • Hybrid working split between home and office
  • Flexible hours
  • Birthday days off + wellness days
  • Progressive parentals leave policies
  • Heaps of social and community activities
  • Ongoing training and development
  • Amazing office
  • Personalised development plans
  • Industry-leading training
  • Transparent leadership
  • Uncapped progression with promotions based on merit. Not years of experience.

Please note: Prior qualitative research agency experience is essential.To Apply: Contact Emily Moser at Resources Group at emoser@resourcesgroup.com or call +61 449 172 882 for additional information.About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

Expected salary: $80000 – 100000 per year

Location: Melbourne, VIC

Job date: Sat, 01 Mar 2025 03:30:37 GMT

Apply for the job now!

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