Job title: Personalisation Specialist
Company: ANZ
Job description: About UsAt ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.About the RoleAs a Personalisation (Direct Marketing) Specialist, you will be responsible for building customer journeys that are best in class for mandatory, compliance and service- orientated communications. You will be part of a cross-functional squad, collaborating with various teams and working closely with mail houses and other vendors to achieve the best outcomes.Personalisation (Direct Marketing) specialists help us deliver tailored content and messaging across ANZ owned channels. This includes but is not limited to:Direct mail, emails and SMS sent to customers“Nudges” presented to customers within the ANZ App“Nudges” and customised experiences presented to customers within ANZ Internet BankingCustomised experiences delivered to customers on the website (anz.com)Role Location: 833 Collins Street, Docklands VIC 3008 or Sydney Australia based
Role Type: Permanent
Work Schedule: Full TimeWhat will your day look like?As a Personalisation Specialist, you will have the opportunity to:Work through ambiguity to help the team bring clarity to business problems and support your product owner to provide our internal stakeholders with alternative approaches that can help reduce work for the teamsAble to influence across our internal stakeholders to help nudge the direction of other areas of the bank towards personalisation objectives.Delivering a plan of personalised experiences designed to achieve customer outcomes for our internal stakeholdersCollaborating within a cross-functional squad to ensure seamless integration and execution of personalisation strategies.Work across our internal stakeholders and within our area to achieve the necessary approvals to ensure our personalised activity is accurate, compliant and well managedSetting clear success criteria for our campaigns and ensuring the relevant measurement is setup prior to our activity launchingAnalyzing and segmenting data to establish key target audiences for campaigns, ensuring we are using the right inclusion and exclusion criteria.Measuring, optimizing, and stopping campaigns based on the success metricsWorking with the relevant production partners to develop and productionize campaign messaging.Working with product owners and capability teams to develop and operationalize new personalisation capabilities.What will you bring?To grow and be successful in this role, you will ideally bring the following:Deep experience in direct marketing or personalisation with a proven track record delivering complex campaigns, customer journeys within a large organisation.Strong relationship building skills and be able to work in cross functional teams and with external vendors to drive quality outcomesStrong written and verbal communication skills, with the ability to communicate complex issues in a clear and succinct manner that is understandable by allStrong organisation and problem solving skills to ensure campaigns are delivered on time, within budget and of high qualityWorking with our Supplier Relationship Managers and Procurement teams on any contract variations for our mailhouse vendors.Identify areas of improvement in mailhouse processes and work closely with vendors to implement enhancementsAble to keep track of personalisation activity across our area and ensure we’re continually building our knowledge of best practice and bringing this to bear on the campaigns you work onExperience with mandatory or regulatoy campaigns would be highly regardedYou’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.So why join us?From the moment you join ANZ, you’ll be doing meaningful work that will shape a world where people and communities thrive.But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources, opportunities, and support you need to take the next big step in your career.We’re a diverse bunch at ANZ in different roles, different locations, doing different things. That’s why we have a range of flexible working arrangements, so our people can ‘make work, work for them’. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.At ANZ, you’ll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That’s because we’re committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you’re a candidate with a disability or access requirement, and have an enquiry about the support provided, please let us know on your application or visit for alternate contact methods.To find out more about working at ANZ, visit . You can apply for this role by visiting ANZ Careers and searching for reference number 90019.Job Posting End Date26/03/2025 , 11.59pm, (Melbourne Australia)
Expected salary:
Location: Docklands, VIC
Job date: Tue, 18 Mar 2025 23:24:43 GMT
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