Lead Data Analyst (Web/Digital)

Job title: Lead Data Analyst (Web/Digital)

Company: AKQA

Job description: Analytics is one of AKQA’s fastest-growing disciplines; with executive support, a global team, a big data stack, and broad capabilities-including user-experience insight and applied machine learning. Our clients are building the future of their businesses, and more than ever, data is at the heart of creating this new reality.As the Principal Data Analyst, you’ll be responsible for defining, architecting, and building data and analytics products/solutions for AKQA’s clients to drive insight and inform decision-making. You will focus on understanding key business and customer problems and opportunities related to data types (first, second, and third party); and designing solutions to meet those needs. You will help establish AKQA as leaders in the creation and deployment of data-driven insight, powered by data science.At AKQA, you’ll work in an innovative and inclusive culture surrounded by some of the brightest minds in their fields. You’ll also have the opportunity to learn and grow within a creative and technically advanced team, and have access to ongoing personal and professional development. Located in Melbourne, we work in a hybrid WFH model, with Monday, Tuesday, and Thursday based in the studio each week.RESPONSIBILITIES:

  • Be the go-to person for web/app tracking, data analytics, reporting/dashboarding, and solution documentation
  • Recommend digital measurement tactics and help define appropriate measurement frameworks
  • Collaborate with web developers to define/setup/modify tagging infrastructure, and create tagging implementation documentation
  • Analyse web/app usage and performance, document findings and provide recommendations on potential improvement
  • Create reusable dashboards and reports in Google Data Studio, Power BI, or Tableau, create solution documentation and present the solution as required
  • Work with CX Strategists and web developers to design, deploy, analyse, and optimise A/B and multivariate tests across a variety of platforms such as GA, Adobe Target, Sitecore DMS, or Optimizely


  • Strong experience in delivering digital analytics solutions, from defining/implementing measurement strategies to extracting actionable insights for guiding user experience optimisation
  • Previous hands-on experience working with Google Analytics, GDS, Google Tag Manager, and the wider Google Analytics 360 suite
  • Solid understanding of the conceptual underpinnings of web analytics platforms, with thorough working knowledge and experience of Google Analytics (essential) or Adobe SiteCatalyst (advantageous)
  • Understanding of best practices in web/app tracking and implementation, and campaign tracking expertise is advantageous
  • Proven experience of applying agile project management frameworks to deliver digital analytics solutions
  • Experience with reporting and dashboarding tools such as Google Data Studio (essential), Tableau, or Power BI (advantageous)
  • Experience with A/B testing software such as Optimizely VWO is highly regarded
  • Excellent communication skills to confidently present insights and ‘tell a story’ with data, and document project deliverables (architecture design, management frameworks, and reports)
  • Enthusiastic, solution-focused attitude, with a passion for finding the best project outcomes

AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Expected salary:

Location: Melbourne, VIC

Job date: Tue, 16 Jul 2024 22:10:59 GMT

Apply for the job now!

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