Job title: Performance Media Specialist
Company: REA Group
Job description: We’re REAis not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.With bold and ambitious goals, we are changing the way the world experiences property. No matter where you’re at on your property journey, we’re here to help with every step – whether that’s finding or financing your next home.Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.Where the team fits in:The Digital Media Specialist role forms part of the Consumer Marketing team, who are focused on driving marketing outcomes for the realestate.com.au, realcommercial.com.au, Mortgage Choice, Flatmates and Property.com.au brands.Reporting to the Performance Marketing Manager, the Digital Media Specialist will be support in the implementation, optimisation and reporting of performance media channels for both brand campaigns and always on digital activity.The Digital Media Specialist will also be responsible in supporting the Performance Marketing Manager in developing and executing test and learn frameworks across digital channels to develop of emerging media products or opportunities within digital platforms.What you’ll be doing:
- Implement and optimize digital campaigns across paid search, social & video to drive awareness, consideration and adoption of products, apps and services
- Reporting on outcomes and performance of digital media channels that showcases meaning insights that informs future execution and optimisations
- Supporting the management of digital media budgets ensuring that investment and performance is tracking against forecast
- Supporting the Senior Digital Marketing Manager and Performance Media Manager in developing and executing key brand campaigns across digital channels
- Assist the Performance Media Manager in developing and executing testing frameworks to continuously test and optimize digital channels for incremental impact
- Supporting internal stakeholder relationships, including Marketing Managers and Product Managers, in addition to external relationships with our media partners
- Partnering with cross-functional teams within REA Group (e.g. analytics, product owners) to configure digital tracking and tag implementation
- Collaborating with audience & analytics teams to identify and create advanced audience segments to drive efficiencies across digital media campaigns
- Demonstrating an ability to keep up to date with the latest news, trends and products within the digital marketing landscape
Who we’re looking for:
- 3+ years’ performance marketing experience with a demonstrated ability to build and manage high performing digital campaigns optimising towards KPIs
- Advanced in using Google Ads & Meta Ads; experience with DV360, TikTok and Pinterest platforms considered favourable
- Experience in using web analytics platforms such as Google Analytics and Adobe Analytics
- Strong communication and stakeholder management skills
- A genuine positive attitude, a growth mindset and a strong desire to get things done
- Ability to work in a fast-paced environment, with multiple and changing priorities while maintaining strong attention to detail.
The REA experience:The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.We offer:
- A hybrid and flexible approach to working
- Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
- Hack Days so you can bring your big ideas to life
- Performance recognition programs because hard work should never go unnoticed
Our commitment to Diversity, Equity, and InclusionWe are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking – be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience.We know diverse teams are critical to maintaining our success and driving new business opportunities. If you’ve got the skills, dedication and enthusiasm to learn but don’t necessarily meet every single point on the job description, please still get in touch.Join our Talent NeighbourhoodKeen to be part of REA but didn’t find a perfect match with this opportunity? Perhaps the timing isn’t right? You should join our Talent Neighbourhood!By joining, you will receive information about our working culture and life at REA, industry updates from various areas of our business, invites to our events or materials to help you succeed in interviews at REA. In addition, our recruiters will reach out to you if there’s a role that matches your interests, skills and aspirations.Upload your details today!
Expected salary:
Location: Richmond, VIC – Melbourne, VIC
Job date: Tue, 17 Dec 2024 06:30:16 GMT
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